CONSUMER

Your Guide to Marketing & PR Mastery

Overview

"CONSUMER" is a groundbreaking digital magazine conceived by NYU's Integrated Marketing Communications (IMC) program. It is designed to be a leading forum for showcasing cutting-edge developments in the fields of marketing and public relations. The initiative is characterized by a blend of academic research and professional perspectives that effectively bridges the gap between theoretical frameworks and real-world implementation.

Our Goals

To establish a leading source of cutting-edge research, trends, and case studies in marketing and PR.
To build a community of practice among professionals, academics, and students.
To enhance the visibility and reputation of NYU's IMC program.

To Reader

"Consumer" magazine will feature diverse content types including research articles, industry analysis, professional and academic interviews, case studies, and thought leadership pieces. The "Consumer" accepts research findings or manuscripts from students, faculty, and research institutions of various colleges and universities. An editorial process will ensure quality, with peer review for academic contributions and editorial review for practitioner submissions.

Future Development & Brand Expansion

Leveraging NYU's extensive social network and corporate relationships, The "CONSUMER" magazine is strategically poised to increase its widespread utilization and enhance its presence in the NYU-centric ecosystem. In addition, informed decisions will be made in due course regarding the magazine's future operating model - whether to continue as a nonprofit entity or transform into a subscription-based academic journal.